Vision: achievement of Ealam
Immediate goal: survival for another couple of months
Strategy: terrorizing the civilians, make the battles in Wanni unpopular

How to (in two easy steps):
Step 1) Blow up some civilians, preferably women and children
Step 2) Broadcast the carnage, shots of weeping relatives over the media

Assignment of responsibilities:
For step 1) need brainwashed, female black tigers who wants a one-way ticket to salvation- expensive to train but Vellu is good at inspiring his subjects to commit suicide.
For step 2) need at least one very popular private media channel that puts news first but with its own subtly disguised, yet obviously sinister, anti patriotic agenda- dirt cheap, already there.